recent projects & portfolio
I create clean, consistent product and portrait photography for businesses of every size—from local startups to established brands. This portfolio highlights recent projects that showcase how thoughtful imagery can strengthen a company’s presence across e-commerce, advertising, and print.
A Product Return Costs More Than the Refund
Most manufacturers account for a product return as a transaction reversal. That accounting is accurate. It is also incomplete. For a manufacturer selling through retail or distributor channels, a return is a brand event with consequences that extend well past the refund line.
Should Your Business Bring Product Photography In-House?
Bringing product photography in-house is not just a gear decision. It is an operational one. Here is what the decision actually involves, and what most companies underestimate before they make it.
Not Every Product Photo Needs the Same System
Not every product image has the same job. Some need to be polished, consistent, and brand-ready. Others need to be clear, quick, and useful. The mistake is treating those two things like they're the same.
What Product Photography Has Taught Me
After more than 20 years behind the camera, product photography is still teaching me things. Here is some of what the work has made clear.
From SKU to Spin: My 360° Workflow Step by Step
A polished 360° product spin looks effortless online. Getting there reliably across hundreds of SKUs requires a controlled workflow from the first barcode scan to the final spin file.
The Work Doesn't Fall Apart. That's Not an Accident.
Getting the images right is only part of what has to go well on a large commercial project. The communication, the workflow, the file delivery, and the follow-through all have to run to the same standard. Here is how that system works.
Product Photography on White vs. Color: Choosing the Right Image for the Job
White-background product photography is often the foundation for clean, consistent product images. But color can play an important role when images need to support advertising, campaigns, social media, or broader brand marketing.
Building a Repeatable Lighting Setup for High-Volume Product Photography
Most brands don’t struggle with individual product images. They struggle with consistency across platforms, formats, and over time.
The Question Most Brands Get Wrong About Product Images
Most brands don’t struggle with individual product images. They struggle with consistency across platforms, formats, and over time.
Is 360° Product Photography Worth It? A Practical Look at ROI
A practical look at when 360° product photography is actually worth the investment, where it helps most, and how to think about ROI without overcomplicating the decision.
Inside a 1,700-SKU HVAC Photo Project (Part 1: The Challenge & the Plan)
This project pushed everything I know about 360° and high-volume product photography. Over several months, I’ve been building a complete image library for roughly 1,700 HVAC SKUs—360° spins, stills, and video—out of my Grand Rapids studio and a dedicated warehouse studio in Caledonia. In Part 1, I share the challenge and the plan.