Getting the images right is only part of what has to go well on a large commercial project. The communication, the workflow, the file delivery, and the follow-through all have to run to the same standard. Here is how that system works.

White-background product photography is often the foundation for clean, consistent product images. But color can play an important role when images need to support advertising, campaigns, social media, or broader brand marketing.

This project pushed everything I know about 360° and high-volume product photography. Over several months, I’ve been building a complete image library for roughly 1,700 HVAC SKUs—360° spins, stills, and video—out of my Grand Rapids studio and a dedicated warehouse studio in Caledonia. In Part 1, I share the challenge and the plan.