recent projects & portfolio
I create clean, consistent product and portrait photography for businesses of every size—from local startups to established brands. This portfolio highlights recent projects that showcase how thoughtful imagery can strengthen a company’s presence across e-commerce, advertising, and print.
Inside a 1,700-SKU HVAC Photo Project (Part 1: The Challenge & the Plan)
This project pushed everything I know about 360° and high-volume product photography. Over several months, I’ve been building a complete image library for roughly 1,700 HVAC SKUs—360° spins, stills, and video—out of my Grand Rapids studio and a dedicated warehouse studio in Caledonia. In Part 1, I share the challenge and the plan.