recent projects & portfolio
I create clean, consistent product and portrait photography for businesses of every size—from local startups to established brands. This portfolio highlights recent projects that showcase how thoughtful imagery can strengthen a company’s presence across e-commerce, advertising, and print.
What Goes Into Planning a Product Photography Project
Most product photography projects do not fail during the shoot. They fail in the two weeks before it. Here is what planning actually looks like when it is done right.
A Product Return Costs More Than the Refund
Most manufacturers account for a product return as a transaction reversal. That accounting is accurate. It is also incomplete. For a manufacturer selling through retail or distributor channels, a return is a brand event with consequences that extend well past the refund line.
From SKU to Spin: My 360° Workflow Step by Step
A polished 360° product spin looks effortless online. Getting there reliably across hundreds of SKUs requires a controlled workflow from the first barcode scan to the final spin file.
Inside a 1,700-SKU HVAC Photo Project (Part 1: The Challenge & the Plan)
This project pushed everything I know about 360° and high-volume product photography. Over several months, I’ve been building a complete image library for roughly 1,700 HVAC SKUs—360° spins, stills, and video—out of my Grand Rapids studio and a dedicated warehouse studio in Caledonia. In Part 1, I share the challenge and the plan.