With the lighting and color temperature pretty well sorted out, we got to finishing the set and started concentrating on camera settings and positioning of the doctors.
I won't go into great detail here on the process of photographing a large group of professionals, as I did a write up in my project page about the shoot with West Michigan Cardiology, and also went into more detail in my Group Portraits page on the process of composite portraits and my composite photography strategy. Essentially, I position everyone and do some reference shots. I then photograph everyone individually, within the space, and composite all the layers together for one group photo.
By approaching large group portraits in this manner, I'm able to work with each person individually to get their best photo.
Another benefit of photographing this way is that I have to worry less about casting shadows from one person to the next.
The most important reason I shoot this way is to provide a lot of flexibility for my client for future use of the photo. If one of the doctors leaves to go to another practice, we can more easily move him out of the photo. If a new doctor joins the medical practice, we can much more easily photograph her and move her into the photo.
I’m always looking for ways to provide the highest quality photography solutions for my corporate clients, finding ways to stretch their budgets, and providing photos to give them the best longevity.
In the end, West Michigan Cardiology were wonderful to work with, and I look forward to upcoming projects with them!
Also, huge thank you to Frederik Meijer Garden’s Director of Communications John VanerHaagen, and his staff, volunteers and security personnel for helping this come together so brilliantly.