Michigan Product & Portrait Photographer | Ryan Velting

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Handmade Wood Frames: Product Photography for Podium Woodcraft

PRODUCT PHOTOGRAPHY | STUDIO PHOTOGRAPHY

Handmade Wood Frames & Race Displays: Product Photography for Podium Woodcraft

I recently had the pleasure of working with Podium Woodcraft, a small business based here in Michigan that creates beautiful, handmade wooden frames designed for displaying race bibs, medals, and photos from marathons, triathlons, cycling events, and more. Owned and operated by a U.S. veteran and master wood craftsman, Podium Woodcraft is known for its commitment to quality, attention to detail, and passion for helping athletes commemorate their achievements.

When the owner of Podium Woodcraft reached out for professional product photography, I knew this project would be an exciting one. These products are more than just display pieces; they’re works of art that celebrate personal milestones. Capturing their craftsmanship and functionality was my top priority.

Bringing the Vision to Life

The goal for this shoot was to highlight the intricate details and premium quality of Podium Woodcraft’s frames while showcasing their practical features. These frames are designed not only to display bibs and medals but also to preserve memories in a meaningful way. The latest addition to their product line combines all of these features into a single display, making it perfect for athletes looking for an elegant way to showcase their hard-earned achievements.

I worked closely with the owner to ensure the images aligned with his brand’s aesthetic. Clean and minimalistic setups were key to keeping the focus on the wood’s natural grain, the precision of the craftsmanship, and the seamless integration of medal hangers, hanging wires and custom engraving. These details not only highlight the product’s functionality but also reflect the brand’s unwavering commitment to quality. Using professional studio lighting, I emphasized the warmth of the wood tones and the fine details that set these products apart.

A Personalized Approach

Each project I take on is unique, and this one was no exception. Before the shoot, I spent time understanding the story behind Podium Woodcraft and the significance of their products. This insight allowed me to create images that not only look great but also resonate with the brand’s mission and target audience.

From different angles and close-ups of the wood grain to shots showcasing the frames in use, the final images were designed to give potential customers a comprehensive look at what makes these products so special.

Why Professional Product Photography Matters

For small businesses and startups like Podium Woodcraft, professional product photography is a key investment. High-quality images can make all the difference when it comes to capturing attention online and boosting search engine rankings, ultimately converting potential customers. For small businesses, professional photography enhances both visibility and credibility, helping products stand out in a competitive digital space. Whether it’s through e-commerce listings, social media posts, or marketing materials, professional photography helps small businesses stand out and communicate the value of their products. These images can also be repurposed for print materials or advertisements, expanding their utility and ensuring a consistent brand presence across all platforms.

As someone who has worked extensively with small businesses in Michigan, I’ve seen firsthand how impactful great photography can be. It’s not just about creating beautiful images—it’s about helping businesses tell their stories and connect with their audiences.

Supporting Small Businesses Through Photography

Working with Podium Woodcraft was an absolute privilege. Not only do I admire the quality of their work, but I also respect their dedication to their craft and their customers. Small businesses like this are the heart of our community, and I’m always honored to support them through my photography.

If you’re a small business or startup looking for professional product photography, I’d love to help you showcase your products in the best light. Let’s connect and bring your vision to life.

Closing Thoughts

If you’re inspired by the craftsmanship and passion behind Podium Woodcraft, I encourage you to visit their website at Podium Woodcraft. Explore their range of handmade wood frames and discover the perfect way to celebrate your race achievements.

I’m thrilled with how the Podium Woodcraft shoot turned out, and I’m excited to see how these images help enhance their brand and attract more customers. If you’re an athlete looking for a stunning way to display your race achievements, I encourage you to check out their website at Podium Woodcraft.

More Product Photography Information

For more information about product photography and the services I offer, please visit the Product Photography section of the site.

Product Photography Links

Scope of Work

  • Product Photography

  • Studio Photography

  • Startup & Small Business

Photographer

Project Location

  • Grand Rapids, Michigan | Rockford, Michigan

Client Info

Podium Woodcraft - Grand Rapids, Michigan