ryan velting

Ryan Velting is an award-winning photographer, graphic designer and professional web developer based in West Michigan. Ryan is founder and owner of Grand Rapids design firm Rugged Moose, specializing in startup and small business web development, graphic design and branding. Ryan is also founder of soon-to-be-launched web and graphic design firm Brave Rhino, also in downtown Grand Rapids.

ryan velting graphic design

graphic design

From a designer’s standpoint, going into detail about Graphic Design, there will naturally be a bit of overlap between graphic design and branding. In an attempt to avoid repetitiveness, some information you may be looking for will likely be found on our Branding page.

Ryan Velting founded design firm Rugged Moose in 2009. Rugged Moose specializes in graphic design for startups and small businesses. Ryan acts as lead designer on all graphic design, web design, and branding projects.

Since opening, and with Ryan as lead on all design projects, Rugged Moose has tackled non-stop projects ranging from simple logo design to full out corporate brand identity projects. Ryan’s diverse client list ranges from attorneys to green roof companies, churches to local landscaping companies.

As a graphic designer, Ryan’s role is often similar to that of a small business consultant. Ryan brings direction to each project as many companies haven’t yet settled on a name, a logo, or any of the other important physical brand aspects such as color scheme and fonts. This is explored in much more detail on the Branding page.

We also should mention Ryan’s soon-to-be-launched sister company Brave Rhino, which will also handle graphic design, web design and web development for small businesses. The business model is excitingly different, as Brave Rhino will make graphic and web design more accessible for startups and small businesses with limited budgets. ( More on that later! )

As a passionate graphic designer with a strong background in film and digital photography, digital imaging and with a mastery level knowledge of todays latest graphic design tools such as Photoshop, Illustrator, InDesign, etc., Ryan has a proven track record for delivery of creative and innovative solutions for clients.

More about Ryan Velting

graphic design

ryan's areas of expertise

Business Logomark Design

A logo should communicate what your company is, what your company stands for. A corporate logo, or logomark, is just one small piece in establishing a strong Brand Identity. Ryan helps built strong brands.

Identity (Large Scale)
Large Scale Branding Package

Corporate Identity would involve logo, font selection, digital & print branding options, envelope, letterhead, and marketing and promotional material. We’ll cover in greater detail here in Branding.

Identity (Small Scale)
Small Scale Branding Package

Small Scale Corporate Identity would involve logo creation and all the things a startup or small business would need to get it’s brand running strong. Again, we’ll cover in greater detail here in Branding.

Product & Package Design

Design of retail packaging for food, beverage or product. Direction and coordination of photography and illustration, competitive analysis, product packaging concepts and final layout of product packaging.

Design of Company Newsletter

Company Newsletter graphic design for internal use. Typically 4-12 pages for final product. This would include several concepts, art coordination and direction of photography and illustration. Final layout and production supervision.

Corporate Brochure Graphic Design

Brochure Design, flier design, hand-out design – yup, we can do that! We’ll give you a couple concepts, then refine the design from there. Brochure design would be for the purpose of external use at events, mailings, home shows, etc.

Beautiful Magazine Design

Looking for beautifully laid out Magazine Design? You’ve come to the right place. Providing several concepts, direction on layout and illustration, Ryan can help you put together a magazine – wether it’s a one-off, bi-annual or monthly – that you can be proud of.

Corporate Annual Report

Photographs, Illustrations, financials and text go into making an in-depth Annual Report. Typically 30 or so pages, we’ll provide 2 or 3 concept designs, coordination and direction of all art, illustrations and photography used.

For a more detailed look at the graphic design services offered by Ryan Velting, visit the graphic design services page.

to sum up..

ryan velting creates strong brands..

There will undoubtedly by overlap between this Graphic Design page and the Branding page, but put simply, Ryan Velting creates strong brands through beautiful, carefully planned and executed graphic design pieces. Whether it involves a simple company logo, a corporate newsletter, or a full-on complete corporate identity branding package, Ryan will passionately create a truly original, engaging reflection of your business through his graphic design work.

The work of the graphic designer is to accurately reflect your business’ personality, culture and image through strong, recognizable physical aspects – your Brand. And if you ask Ryan, your brand is your companies most valuable asset. more on branding

Ryan channels most of his work through Rugged Moose, a design firm he founded in 2009 after nearly 20 years in web and graphic design. Headquartered in Grand Rapids Michigan, they handle design projects from around the world, and specialize in startup and small business graphic design and web development. Although not limited by physical location in relation to clients, Rugged Moose has offices in Grand Rapids and Rockford, Michigan.


ryan's recent projects

graphic design & web design tools ryan uses

stuff ryan uses

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