Ryan Velting plans, crafts and manages brands.
So, branding.. First, what a brand and branding is not..
A Brand is not a product. A Brand is not a color scheme. A Brand is not a font. A Brand is not a name or even the company logo.
Sure, a great company logo is critical in creating a strong brand as is a well-planned company website and social media strategy. While a strong company brand certainly does involve a killer logo, a proper font (typeface) and all the other physically recognizable brand aspects, creating a strong brand involves so much more than this. It involves Consistency.
Creating a strong brand involves being consistent with every aspect of your company, from its culture and core beliefs to the way your company engages with customers online in social media spaces. A brand involves the “voice” used on the website, blog and Facebook page as well as all marketing material. Brochures, flyers and emails – every marketing piece sent is an opportunity for you to create a consistent, harmonious Brand.
Apart from obvious physical aspects of “branding” like logo design, Ryan is hypervigilant about branding in everything he does for clients. From how a menu functions on the website to the font chosen for a marketing piece, the smallest details of every aspect are scrutinized.