So, branding.. Ryan Velting plans, crafts and manages brands.
First, what a brand and branding is not..
Branding is not a product.. a color scheme.. or a font. Branding is not a name or even the company logo.
Sure, a great company logo is critical in creating a strong brand as is a well-planned company website and social media strategy. While strong company branding certainly does involve a killer logo, a proper font (typeface) and all the other physically recognizable brand aspects, creating a strong brand involves so much more than this.
Building a strong brand involves Consistency. How? By being consistent with every aspect of your company, from its culture and core beliefs to the way your company engages with customers online in social media spaces. A brand involves the “voice” used on the website, blog and Facebook page as well as all marketing material. Brochures, flyers and emails – every marketing piece sent is an opportunity for you to create a consistent, harmonious Brand.
Apart from obvious physical aspects of “branding” like logo design, Ryan is hypervigilant about branding in everything he does for clients. From how a menu functions on the website to the font chosen for a marketing piece, the smallest details of every aspect are scrutinized.